How To Make a Niche Review Site that Earns You $1000/Month

Note: You can now watch our video series on how to make a review site.

Update: Reader Nick pointed out that the FTC requires a disclaimer these days that you have an affiliate relationship with the companies you are reviewing. Make sure to create one!

What’s a review site?

Why do bloggers love them?

It’s a blog or website where you write about your favorite products, like coffee machines, Mac laptops, or even cat toys. Wikipedia has a slightly better definition.

One of my best blogs is in fact a review site. If you’ve ever thought of writing about your favorite stuff, now might be the ideal time to start.

You’ll learn right here how to setup a profitable review site. Everyone’s trying to make money online these days, and this is just one way to do it.

It’s all about writing profitable articles that earn through affiliate links.

NEED YOUR HELP: If you do start a review website, please comment and let me know. Hearing about your successes and mistakes would really help everyone in the Dear Blogger community, and remember, every comment link is a useful back-link too.

Looking back: Review sites 10 years ago

I won’t deny, this whole business was easier to begin 10 years ago.

The basic process is still the same. Create a website that provides expert reviews a user needs before buying a product. Position that site in between buyer and seller, and send buyers off to the seller’s site via affiliate links. When the user/buyer clicks through and purchases, you earn a small (or large) commission.

But like most things, it’s gotten a bit harder over the years.

Why review sites were better 10 years ago:
1) Google was kinder to the small website with limited content.
2) Less review sites existed in general.
3) Larger sites were less dominant. Lets say you want to start a used car review site. Nowadays, you’ll have to fight with,,, and other big sites to get traffic.

That all said, the doors are still wide open. Based on sheer probability and math there will always be openings in every niche to enter. They may be tiny, so it’s your job to pick an open niche.

And please do not review used cars 🙂

Alright, let’s begin! First, take a look at your deepest passions.

Step 1: Begin by looking at your passions

You’ll be writing A LOT on just one subject with this new review site of yours, so you had better enjoy it.

Example: If you only know a little bit about Coffee Machines, you won’t get very far with a Coffee Machine review site.

You’ve gotta trust your own knowledge in the subject. Or, at least have an infinite curiosity to learn more about the subject. You need not know everything, but have a strong foundation on the subject.

When picking your topic, use this quick exercise:

a. When you’re not working or at school, what are 3 topics you always think about?
b. Write them down.
c. Now ask yourself this: Which of your topics are universal? Which do others think about too?
d. Eliminate one item that is not universal.
e. Now a final question…Which topics are profitable? Are there purchases surrounding it? Most importantly, are these purchases being made online?
f. Pick the topic that is both universal and generates online sales.

Your passions are awesome and define you, but that doesn’t mean they’re all great for the central topic of a review blog.

In my case, I love skateboarding. I love skate-films, magazines, all the tricks, and can name all the hottest pros. But skateboarding just isn’t a lucrative industry. It hasn’t been for years.

I also love laptops. I’m a crazy-huge mac fan. This would be a much better industry to target for a review site…

Step 2: Find your niche

You probably were already thinking about this “niche” thing. All a niche is, is a small pocket on the web with others who do what you do. Niches are helpful because they slice up a huge online world into smaller, bite-size chunks.

They also have defined readers, views, and product interests. That’s why marketers love them. And let’s be honest, if you’re setting up a review site you too will become a marketer. It’s important to really know your niche.

To find a good niche, start with a simple Google search on the topic you chose in Step 1. Then, examine who’s ranking in the Google top 10. Are they blogs? Major websites? Does it look like there’s an opening, or not enough content coverage?

Let’s see what we’d find in Google Search for “laptop reviews”:

niche search result

Ranking in at #1 and #2 are major companies. The probably have huge staffs that write hundreds of articles a day. That’s NOT you or I. But now look at #3. That’s a review site for sure.

“” is a review blog dedicated to reviewing all things laptop. Check it out. I just found it now through this Google search. It looks legit right? It even beats out the well known!!

Go do a few preliminary Google searches within your niche, and let me know what you find.

Step 3: Research your market

blog niche research

This part isn’t as fun as the rest but it’ll make for a more successful review blog.

Eventually you’ll have to know things like forums people frequent, whether advertising is worth your time, and how to build the right kind of back links, but for now lets focus on keywords.

There are paid tools out there like Market Samurai. If you’d rather use a free tool (who wouldn’t), Adwords Keyword Tool is insanely helpful. I introduced my email club to this free gem in one of initial follow ups.

This thing is lovely for finding the search volume and competitiveness around a certain phrase.

How to use Adwords Keyword Tool:

  • Enter a 2-4 word phrase
  • Skip Website and Category
  • Fill in the captcha
  • View the direct hit (that’s the first phrase in blue under Keyword) your initial search may be the best phrase, though often it is not.
  • Sort by Global Monthly Searches
  • Sort by Competition
  • Find the best combination of low competition and high gms

The valuable keyword phrases you find will be good to include in post tiles, permalinks, in your articles, an in the tags. Write a few of them down and let me know if you can’t tell if a phrase is good or not.

We’ll talk next about keywords and domains.

Step 4: Pick a domain

Unlike research, this part is fun.

You can brand a domain creatively. You can be generic. You can even spend a huge amount and get a premium domain. Here’s some info before you go open your wallet though.

Top 4 most common types of domains for review sites:

a. Keyword rich domains
b. Brandable, stylish domains
c. Short single word domains (all taken or seriously expensive!)
d. 2-letter or 3-letter combinations (all are taken now)

You can pick any available domain you want! Make it wild, make it different. Please, don’t make it something super literal like “”.

While this type of domain may get you exact match keyword points, it will be hard to brand and may be frowned upon for the spammy feel it has to it.

If you have a few moments, listen to Google’s Matt Cutts explain the difference between keyword-rich domains and brandable domains:

So clearly, more than just your domain will affect how your review site ranks in Google. Pick a domain you’ll be comfortable with long-term.

And, if you can include a couple keywords in that domain, that never hurts. Personally, I prefer option b) because it’s the most memorable. When a domain really stands out it’s easier to brand, and good branding will keep people coming back in the same way good SEO will.

The easiest route will be to get your domain from GoDaddy, then reset the nameservers so they point towards HostGator, the hosting option most bloggers prefer.

Step 5: Decide where the $$$ will come from

Your money has to come from somewhere. You’ll be acting as a middle man between the buyer and the seller and providing that necessary expert advice.

Good thing is, there are many networks set up just for product reviewers:

Top 5 product review networks to join:

1) Amazon Associates: What the big boys use
2) ClickBank: Claims to have earned over $2 billion for their clients
3) Commission Junction: Has hundreds of products per category, and pays in lots of different currencies.
4) Google Affiliates: Pays promptly into your Adsense account.
5) Rakuten Linkshare: They represent products from Walmart, Barnes and Nobles, and AT&T to name a few.

To be very clear, if you’re starting a review blog you want to sign up to these networks as a publisher. If accepted, you’ll place links and banner ads on your new site. Then, you’ll earn when someone clicks through them and either signs-up or makes a purchase on the other end.

And also, affiliate programs aren’t the only way to earn from review blogs. They are just the most proven, long-term paying method. Check out Text-Link-Ads for quick website monetization.

Lets see how exactly we can make our first $1000 a month from a review site. It’s all about conversion rates.

Okay, say you choose to review laptops.
In month 1, you get 200 visitors, only 5 of which actually click a link. Pretty bad huh? That’s CV 2.5% But it’s month 1 and that’s okay.
Of those 5 people that click, 1 of them buys a laptop for $899.99. Via your link, you earn a commission of 25%. That commission in your pocket comes out to $225.
You work hard the next month and boost traffic to 400 visitors.
By these same stats, you’ll earn $500 that month.

With that $500 you can now to 1 of 2 things (or both!). You can work to double traffic, or to double conversion rates. You’ll get more traffic by attaining more back-links, social media mentions, and better Google search rank. You’ll get more conversions by improving on-page design.

To really maximize on page design you may want to see my secrets to blog growth.

Which ever method you chose, by month three you should be well on your way to your first $1000 blogging month! Great huh? Obviously numbers may vary, you may earn less if you’re reviewing coffee machines instead of laptops, and conversion rates may be less than, or more than, 2.5%. The choice is really up to you.

Step 6: Build the site or blog

It may help to know who out there is doing well, so lets check out a few notable review sites before we begin building.

Three highly profitable review blogs:

1) This site reviews blog-hosting
2) This site reviews Kindles
3) This site reviews photography equipment
4) This site reviews financial advice

They are all doing great in their own way, probably making thousands of dollars each month through affiliate commissions.

They are also all definitely on self-hosted WordPress.

Self-hosted WordPress is far and wide the preferred method for building a respected review site, blog, or entire community even. It’s the proven option, and you may just have to trust me on this.

If you’d like to begin shop on Blogger, Tumblr, or, you should know you may face problems within a few weeks of start up. These platforms are wonderful places to begin a blog, but not necessarily a blog with long-term earning aspirations. Why? Because free-blogging platforms restrict content you can post, appear less professional to the average user, and generally rank worse in Search.

To begin on a self hosted blog, check out my quick 10 step guide to WordPress blog setup.

…So, you’ve got the blog setup, and you have that ugly default WordPress theme on it. You should next consider getting a premium theme from Theme-Junkie. These guys offer cheap great looking themes like the next guy does, but they have one feature that stands out: a world class easy to use forum.

I got into the Theme-Junkie forum every morning as I answer your blogging questions, and post a few questions of my own. By lunchtime I’ll usually have a direct answer from a Theme-Junkie admin.

I strongly recommend Theme-Junkie over a lot of competitors and will have a full guide to them on the blog soon!

Step 7: Write three articles to start

I’m not going to tell you how to do this, but make sure to get at least three articles on laptops, coffee machines, used cars, Kindles, or whatever you chose up on your site before you begin marketing.

How you write will be up to you, but there are plenty of guides on content creation around this blog too 🙂

I may suggest joining the email club for more information on writing awesome content.

Step 8: Launch your review blog

Finally launching can be quite fun. You’ve picked your niche, gotten the right keywords, gotten an awesomely unique domain, and have built up a stunning WordPress blog. Then you launch, and…

You only get a few visits.

It’s okay, this is natural. Here’s what you can do to boost your initial traffic and pageviews:

  • Find other bloggers in your niche who will mention you
  • Use your immediate network at school or at work
  • Get on social media immediately! Twitter, Facebook, and Google+ are mandatory
  • Start commenting. Great comments offer send you traffic and earn you new friends
  • Offer favors to other bloggers. Review their sites, for free of course.
  • Guest post, guest post, guest post!

I sincerely hope you do have immediate success, but it may take a couple months to get those affiliate links clicking and working in your favor.

For more tips on blog growth (and some nifty tips for making those links of yours more clickable), check out this post of mine on Daily Blog Tips.


As I just mentioned, after a few months your review blog should be firing on all cylinders. Be patient though! Those first couple months will be tough, yet rewarding when the commissions start coming in.

If I can offer on last piece of advice it’s to be creative. Be unique. Be different in how you represent your product(s).

The uniqueness, combined with expert knowledge, is what will keep lasting traffic returning to you and hopefully purchasing from you as well!

Good luck, now what questions do you have?

Discover more advise on making $$$ blogging

Click link above to get more of our personal experience on making money with blogging

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154 Responses to "How To Make a Niche Review Site that Earns You $1000/Month"

  1. Very insightful content. You are absolutely right, It is easy to start but choosing the right niche is very important. Back in 2010 I have started a small niche blog on pig farming in which I am not totally good at. A few years later I lost my interest on the blog. My knowledge was so little that I couldn’t survived on that niche. Again in 2017 I started another blog on my interest/expertise niche. This time I am very happy because I know what I am doing. Blog is never about money in the first place but interest.

  2. Thanks for this information. I’m thinking about starting a review blog, and this was very helpful. I have to disagree with you about Blogger though. Many of us use it because we want to concentrate on writing, not dealing with quirky, moody Most of my friends who blog on Blogger have beautiful sites that look professional and exactly like WP. But they don’t have to waste time hurling four-letter words at their computers because WP is in a glitchy mood or searching for the perfect plug in that turns out to be worthless. Would you like to comment on one of my WP pages? Well, sorry, you can’t, because WordPress has hidden all the comment boxes. The blog I’m linking to here is on Blogger.

  3. Much appreciated information!

    I have done a few reviews of different products that I believe in on a couple of my blogs but was wondering whether or not it was a good idea to keep pursuing moving forward. Been feeling like I’ve hit that wall and trying to get some motivation mojo coming back, hah! 😉

    Reading this article, I still feel like reviews have their place, especially when it’s something you believe in. Thanks again. I wish you all the best!

  4. thanks sir for such a valuable advice and tips for review site. I am new to blogging world and learning from you all great blogger which are providing best blogging advice. sir i get clicks but i dont see sell on my sites so can you pls explain the region behind this.

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  6. Hi mate! This is a really well written FAQ on affiliate marketing.I actually learned a thing or two and that part where you mentioned best backlink source as very effective!

    Just wanted to get your opinion on something – I was just reading this review of the affiliate marketing course over at and the guy reviewing this course mentions a weird trick to earn lots of bucks.

    Would love to know what you think about it and what you think about the course in review..are you familiar with it? Thanks! Can’t wait to hear your reply as I’m thinking about buying the course he recommends.

  7. Hi Greg,
    Thanks for the amazing write up. I just recently started a new blog for reviewing iOS games which can be found at

    I am going to be reviewing games and developer interviews. Would follow your advice mentioned in this post. Also, would you have any ideas to make my website more interactive to get more conversions specific to gaming?

    Thanks and regards!

    1. What’s up Nikhil! That’s an awesome, high-paying topic. Pay attention to what youtube reviewers in your sphere are doing. Also, I use a tool called Ahrefs to find out the popular keywords in my niche people are writing about, and where I rank for my keywords. You can also use their Content Explorer tool to find good guest posting opportunities. Let me know progress and any questions, awesome to hear about how you’re going go crush the games dev niche! Cheers, G

  8. Thanks for sharing. This has proved very useful to me. I recently launced a new site, so i’m working on it and seeking knownledge on how to make lots of money from it. Thanks again

  9. Hi Greg,
    Its really helpful information that you have provided. I have recently created a review website which have generic name and i have plan to write a review about finical planning, dating and health products. So it means i have three niche and one website how to plan further

    1. You could tie all those topics into general young adult advice or wellness. Or create a miniature eHow sort of WordPress website. Depends how much you can write about each topic or if you have hired writers…

  10. We are launching our blog in about a month. We are nervous, of course, and extremely excited. Thanks for the great suggestions and advice. We will be sure to let you know how we did using the strategies you’ve outlined.

  11. hey Greg, thanks for your post. my blog is travel based, recently i will work on my first review, sounds exciting and hopefully there will be more. My focus is currently improve on the content and work the traffic. Any suggestions how I can get more traffic. Site is not monitised yet.

    Appreciate your feedback. Thks

    1. Your first review must be exciting! How did it pan out? My advice is when you can, get on self hosted WordPress (costs about $3/mo) and install Yoast. I can obv help. It does wonders for traffic and key word targeting over here.

  12. Hello, Thanks for detailed instruction but still I have query like can I review any product and add in my blog ? Is that permissible ? like I know more about few amazon products can i write review on my site ?

  13. Hey Greg… congrats on putting together such a well written, informative and substance rich article. Reading through it certainly inspired a multitude of creative blogging aspirations.

  14. Hey Greg. Thank you for giving superb information. I love technology and I’m starting up a technology and gadget news and reviews site. I will be reviewing gadgets and apps and i will do what you said over in the above article. I hope it helps me out

  15. Great article, Greg, and it got me thinking more along the lines of a hotel review website that focuses primarily on South East Asia. This is where I live, and I have stayed in literally hundreds of hotels, so its a field I know well. The undisputed giant in that field, however, is, and I am wondering if there is any hope in going up against them? Also, do you know if it possible on a hotel review blog to link directly to hotels, or to the booking giants of Expedia, Agoda,,, etc? Thanks!

    1. It’s possible Murray.

      One blogger that comes to mind is He’s a genius with reviewing hotels and credit cards and airlines also I think. Just one dude who started it all.

      I’m not sure exactly how he got so big but facebook advertising is part of it.

      The big dog review sites like expedia and booking I would imagine have their own layers of affiliate systems where referrers get a cut.

      Keep me posted on progress man!


  16. Nice article. True, Review website is the fastest way to make money online. Nowadays you have to use seo along side it if you really want to get searches for search engine

  17. Hi Greg,
    Your article is very informative and will surely help bloggers like me who are still searching to make money from blogging. I would like to read more from you on affilaite earnings from blog. And thanks for this article. it is too good……keep it up & keep blogging

  18. I started a Tech review blog about 2 months ago at and your post has been a real motivation for me.
    though I have one question I applied for AdSense three days ago but still have not been verified, I would like to know if I should wait more or whether the blog UI violates any of their terms, thanks in advance 🙂

  19. Hey, Greg. This article is amazing. So much info to learn, but it is doable. I just have a couple of questions to ask you. I’m thinking of doing a blog or website dedicated to movie reviews. I know movies are really popular, which is why I’m doing this. My question is for movie reviews, should I go all in on a grand website or will a blog be just fine for movie reviews? And the second question is how can I do steps three and four without gaining a lot of stress? Thanks!!

  20. Hello Greg,

    It’s been a long while, glad to see you pitching all these powerful resources in one place. But, is it really possible to use all the affiliate together?

    I would have suggested pitching with one per niche blog. What do you think?

  21. Hi,
    Thanks for the info,
    I know how to setup a wordpress and can learn to work with various plugins easily.
    I just don’t know which theme and plugins I should use to create a rating website similar “hxxp://www.webutation.n*t”
    It would be a great help if you suggest some.


  22. Where have you been all the while? Just stumbled on this blog and It’s so difficult to go to bed. Hope I don’t wake up late for work. Thanks for this beautiful piece and other write ups. Will keep coming back.

    1. Hi Greg, Nice article. i read from the beginning to the end, i must confess, good stuff in it. Loved how detailed the article is and the straightforward approach you used. I am about to start an amazon Niche site which i think your article will help being a beginners guide to me.

  23. Interesting post Greg. I think post and blog promotion are one of the most important parts of launching a review blog. It’s how you get eyes on your content, then start to build traffic and a community. In the affiliate business, getting your reviews to rank well is key. Thanks for sharing this checklist with us.

  24. I’ve been tinkering with the concept of a review blog for a while. It seems like a more profitable niche than most blogs, but I wonder if it will be harder to find consistent readers? Not everyone is always looking to buy something and I feel like it would be a hard demographic to always have nailed down and coming back, no?

    1. It’s tough to get started but if you keep in mind that a lot of your readers will be NEW readers arriving through the SERPs, then you can maintain or consistently grow traffic. With a review site you want to help folks quickly, have some conversation on your site, then (sadly) then might leave but at least they leave happy and better informed.

  25. Here are useful hints for me to make some profits. I’m thinking that we must make efforts if wanting success. The above steps are clear for us to access the best ways for getting money via the internet.

  26. Great article here thanks pal. I was deciding whether to start a membership first or a review site and there is a load on info here to help me which i really appreciate.

    I had better get studying this post for the second time!


  27. My attempt at creating a review website failed as I had to eventually post more content specific to real estate niche instead of the rest due to more user base there. I however appreciate your article that could have helped me start better, thanks.

  28. Hi Greg, pls I want to know your take on creating a movie review blog and how profitable is it. I am planning to concentrate on TV series n seasonal movies!!! how good can the it generate $$$. like you mentioned about affiliate and amazon is their anything to sell to my readers? (that’s my worst fear tho) . with this type of blog what kind on eBook will I put up there and how is the best way to monetize a movie blog?

  29. The problem is that even if you’ve manage to grow a review site, you still have to rely on traffic to make money. If you are not the big players, chance is that you will have little authoritative backlinks – which means your reviews will not be ranked high enough

    No traffic, no conversion/money

  30. Thanks for this lovely article. You have detailed out stepwise what to do to get an outstanding review site that earns at least $1,000 per month. The most interesting portion is getting the initial traffic.Thanks for mentioning how to go about it.

  31. Hey greg hows your day so far?…mine has been okay. first of all i loved this post! in fact right now i have 34 of so your website posts in different tabs…absorbing all the knowledge. That being said, i want to tell you a little bit about myself. Im a young strapping 19 year old college student in horrible sunny florida. I have wanted to start a review website for the longest time ever but i was always held back because i believed i couldn’t do it and i had no chance against bigger sites lie cnet, and pcmag, etc ,etc not to mention being told i couldn’t do it by friends and family. Personally i almost gave up. However yesterday i searched and searched and searched and eventually you showed up. Your blog is the inspiration i needed and i only have two last questions for you before i go. One – i want to start a technology review website but after reading this post I’m confused on one point, do i need to focus on a specific genre of technology or can i do technology in general, for specifics when you asked me to check with niche’s i thought of during my free time – Headphones , Laptops , Tablets , Mobile Devices, Home Tech. Secondly – Seriously , do you understand how i grateful i am to you?

    Yours in Sound and Vision
    Orlando R Rodriguez

  32. Hi, Michael. Your blog post has been helpful thus far. You’ve spelt all without bias. I never had any believe in review blogging. I have this mentality that people will prefer going to stores to getting products online. Your post is an eye opener, though.
    Will it be reasonable signing up on all affiliate website you’ve listed above or just sticking with one like Amazon? I think that will concentrate all effort and earnings on a single channel. I hope to hear from you soon.

    1. hey Oladayo, i remember signing up for any and all thinking i’d link to all and earn 3x as much. but writing reviews is tough. you need to really use the product. then you need to rank your reviews in Google.

      for these reasons i’d go for a single channel

  33. Hi Greg,
    I have an 8 months old blog mostly reviewing health product. I feel the competition is tough. Is it true or just my feeling. what is the best niche to start, I will create another site.
    oh yes, how about creating subdomain from general website domain name, is that still ok for getting good traffic?

    1. hey Yunar, that is true but i wouldn’t switch. stay with your expertise. health blogs that offer self-help and self-development are booming now. the best niche now might be laptop/gadget reviews for students, but it’s also a good time to review computer performance/security products. OR, look at the homepage of amazon for niche review site ideas 🙂

      do you mean a subdomain like

  34. Thanks alot man for your 2 cents. Its actually an educational forum. Its target audience would probably be high school students that wants to compare their knowledge of science with other members of the forum. Just for the braging rights.

    I really take your advice seriously and will like to know exactly what to change in the logo and how best to make the site’s purpose clear.

    1. that’s awesome, everyone needs bragging rights 🙂 i have ideas on it but honestly i’d get a graphic designer. maybe on fiverr. that $100 could go a long way for branding…

    1. Alright, I took a look at the forum. It’s more of a forum than I’ve ever built, but seems like it needs a new logo and clear focus. Too general…don’t know what I’d really get from joining.

      Just offering my 2c because you linked it 🙂

  35. Hi Greg!! This is all such great information. I have been wanting to start a blog for while now. But with so much information out there, it was overwhelming. You completely broke down to what was specific for me. I still have one remaining question. The review blog I want to do is specific to where I live. But there is no one here that I can find that is in my category. Is that a god thing? Am I possibly ahead of the curve? Or is that a bad thing. Does the lack of that niche mean there is no interest?

    1. Hi Alma, happy to help. It’s great to be ahead of the curve but not so far ahead that people don’t understand it. What’s your niche? Will people from other locations buy into it too, or a broader level?

      Best of luck 🙂

    1. Hey Mono,

      Looks like you have an EMD (exact match domain). These are good for google rankings so ads may be your bread and butter as your traffic grows. However EMDs are bad for branding (getting subscribers, brand loyalty, selling products, etc).

      Just ideas. What’s your marketing strategy currently?


  36. Hi greg,
    Thanks for your selfless service, your site has been very informative, I need to know at what POINT you get to enroll for the affiliate program, is it before you launch your blog or when the blog goes live? Pls I need answers, as I am made to understand from the E-books I read that I need to write these reviews and send my buyers to the affiliate site through links approved by the affiliate networks.

    1. Hi Eunice,

      No prob, love offering it. Most affiliate programs what you to have a website and some articles with healthy traffic before they accept you, at least these days.

      eBooks can host affiliate links which generate sales for you.

      I’d focus on the products you yourself use on your blog and in real life, these are always the most valuable from an affiliate perspective!

      Thanks for the great questions,

  37. Hi greg,
    I just came accross your blog and its been informative! Thanks for the selfless service. My question is;
    I am working tirelessly on starting a review site and I plan to start with Amazon affiliates program but at what POINT do I apply to be an affilate member for anyone of these product review networks? Is it when I put up reveiws of these products on my site or before? I want to do it right without my application being rejected.

  38. Hi Greg! I have wanted to start a blog/website on recipes/reviews on kid’s products for a while now. Thanks for your tips and motivation! As a stay at home mom I’m not as internet saavy as I am hoping. Is it possible for you to email me to answer some questions? Thanks!

  39. First, I want to thank you. This is one of the best comprehensive articles I’ve read. Forgive me if these questions have been answered before..
    1. I’d like to start with constantly new reviews, archives and possibly an unbiased place for others to leave their reviews as well. How do I choose a blog or website to start?
    2. As another person asked, is there a way to acquire new products to test for free to stay current once setup is complete?
    Thanks again for the inspiration!

  40. Hi Greg!

    I am building a website about learning Japanese (I have studied Japanese for over 5 years myself, have lived and worked in Japan and now use Japanese for my job every day) but wanted to get your feedback on what monetisation works best in terms of a website about language?

    Immediately what comes to mind is reviewing textbooks and other learning materials related to Japanese. I have a variety of books already that I could review and the majority of them are available on Amazon or even play-asia(dot)com.

    I’m also wondering something like … the majority of Japanese learners seem to be absolute beginners or lower intermediates. Or to put it another way, it seems to be very easy to give up learning Japanese or only get so far before hitting a plateau and this seems to be the case more than with European languages (perhaps because it’s materially more difficult to learn).

    With that in mind, would you agree that producing content for the more advanced learners is a sure way to get to zero profits? For me as an advanced learner I would never go to one of these websites (especially if it isn’t run by a native Japanese speaker) but as a beginner I think I could relate to it.

    I feel a bit like I’ve actually answered all of my own questions but.. if you have any feedback/thoughts then please let me know I would be extremely grateful!

    Cheers from England


  41. Greg, I am currently in the process of making my own website on wordpress and would love to keep you updated on the process. I am a junior in college that coaches for travel volleyball. The columbus Ohio market is full of parents and teams and coaches that I would love to put reviews for game site locations, teams, coaches and clubs that the girls play for. almost like rate my professor but for volleyball parents. I know the target market is very specific but they are very passionate and i think that this could be huge. i would love to keep you in the loop on this and hear your thoughts in the future. this article has helped a lot.

    1. Hi Abigail,

      And I’d love to help. That’s a niche I haven’t heard of yet, which is a good thing. Have you started a newsletter? You could have a new thing there, maybe for more than volleyball. And do you have a logo yet? I was just on making free logos – pretty useful.

      Keep me in the loop,

  42. Hey Greg, excellent article! I am a MBA student and I es looking to get into making a small review site. I’m pretty sure I have my niche down put I’m undecided one whether I so have it in a blog format when I post daily on a topic or have it more like a ratings site where member do all the reviewing (like yelp). I also wanted to know the difference between being an affiliate and getting a % of sales from sites or just getting paid from CPM’s I don’t except to be making $1000 a month I would be very happy just getting like $100-$200 for awhile. If you could give me and tips that would be great thanks!!


    1. Glad you enjoyed it Phin!

      Let’s say you’re an affiliate and get $10 commission per sale. Our of 1000 visitors, you might convert 2% and earn $200.

      With CPM ads, those 1000 visits may only get you $5. CPM is in my opinion less profitable and more demanding of you.

      CPM ads can also be distracting.

      Apologies for the late reply – stay tuned for a video I’m making.

  43. Hi Greg. Thank you for giving wonderfull information. I love technology and I’m starting up a technology and gadget news and reviews site. Any special tips & tricks and some usefull sites I can check out, just to get a better feel for how I should go about it? I was in an accident recently and I’m unable to continue in my field of work. Hoping that blogging would be a source of income

  44. Hi Greg,

    I have been thinking of doing a review site lately. It mainly revolves around tech, games, etc. Are you aware of any simple ways to get products to review, aside from buying them of course. I know a lot of review sites get pre-launch models to review so they can have it up prior to- or on the day of launch. Any insight on how to “throw your hat in” so-to-speak with manufacturers?

  45. hi Greg, i’m looking into starting a blog reviewing migration companies as a niche (there isn’t anything similar in my country). I just don’t know if I should start with a blog or a website. with a blog i’d have to write fresh content everyday and then also not sure how i’d monetise the blog since migration companies don’t typically have affiliate programs (and if they do they don’t have easy to use affiliate links to include in text like clickbank affiliate products). However, starting with a website seems more complex (need for more tabs etc). I also think its good to position myself as an industry expert first (through a blog). what do you suggest? how should I keep my audience engaged with a blog on migration and how do I make money from it? what immigration/migration related products/services can I promote on my blog as an affiliate? do you think my idea has potential to begin with?

  46. You are right, years ago Google was so much nicer! I wish they still were as nice. But things have changes, the markets have got crowded. I am working a lot with software niches. Social media marketing is helping too. What are your thoughts about driving traffic via facebook?

    Thanks, bookmarked this as it’s extremely good information.


    1. Hey Jordan!

      Glad you bookmarked the site and found it helpful!

      Facebook is obviously near the top of marketing power. You have to launch with a bang, as you have one chance to get people.

      – Get a big Facebook hub to mention you
      – Get guest writers for more Facebook profiles to share from
      – Make sure to write actionable posts

      Have you tried organic SEO and Twitter traffic too?

      Let me know how marketing is going!


  47. Hi Greg,

    Thank you so much for this article. I started blogging about Gluten Free food reviews and also local restaurants in Boulder and how Gluten-Free friendly they are. I haven’t started making any income yet, I am first just trying to build it and get more “likes” on Facebook and more views to the site. It does seem to be building though. I was wondering if you had any insights for my site, and if there is a specific network I should start with? Anything helps, and thanks a lot again for writing this article!

    1. Hi Maggie,

      Sorry it has taken me so long, but I browsed your site a bit and have some suggestions. Sorry if I’m being harsh…

      Design: you need a new theme. something that highlights pictures of the foods right away, and the location. I was in Boulder three years ago, it’s beautiful! Where are the pics?

      Review content: ratings stars is good, but find a way to show more of a personal touch. Maybe your own symbol?

      Networks: definitely join Amazon affiliates. Good for the long-haul. If you’re passionate, I’d recruit members of your community to write about restaurants. This is how that could work

      – Gather team of 5, plus 1 photographer
      – Do dinner parties at 5 restaurants
      – Each time 1 person is blogging
      – Showcase photos oh site
      – Each person shares via social media
      – Growth…
      – More gigs…(hopefully!)
      – Branding throughout (see:
      – Soon, you find you’re getting invites!

      Try that out!

      And um, I’ll take some recommendations on foods 🙂


  48. Wow, awesome entry. I actually just wanted to inquire about the content, I already got the WP plug in and the host site.. I’m literally stuck at the most arbitrary part of the site which is content.. I’m more or less stuck on do I enter it straight laced just matter of factually or like a blog a little more informal, little jokes here and there.. Thanx for the feedback.

    1. Hi Chris,

      Thanks for the comment.

      First off, you have to be different, and the blog has to have character.

      Can’t tell you how many marginal review sites just pitch generic information – in 2013 won’t work anymore unless you’ve got a monopoly on your niche.

      Start by PROVING why you’re credible, then just flow from there. Be yourself.

      Good luck,


  49. Hi! I am mom of two babies under two so I have done a ton of research and have lots of first hand experience w baby/toddler/children’s products. As we look to continue expanding our family I have a continuing interest and need for these products. I also have an ever growing circle of people asking what I have used, liked etc… Can I start my blog simply reviewing the products I am loving and using and hooking up to amazon to make it profitable? Is it that simple maybe not to make money but to start? I have literally been asked for a list of recommended items for newborns. Can I start there?

    1. um, yes! and hey ahendon, welcome to the blog.
      you’re right in the strike zone with your concept and building a review site.
      i think you’d benefit from checking out Simple Mom’s blog:
      the best thing about Amazon Affiliates, is they do so much work one their end to make products buyable. you just have to get people there. if you’re an expert in your field, i’d also consider writing an eBook of best products you’ve reviewed and selling that. remember, small gains!

  50. hey Greg , thanks for this wonderful article , but i’ve a question .

    how to contact company directly for their recent news and updates. You know company emails to media sites informing about their product. So how to request them to add my email into their press mailing list.

    i hope you got what i meant to say, its hard to explain.


      1. Thanks Greg,
        i went through your post. Can you send me a sample email…so that i can understand it perfect. Another Question is where do i send emails. for instance i want recent news from Apple than where should i email them like .

        i have a tech review site , please go through it and advice me how to communicate with huge companies so that they can provide me with updates.

        if possible can you drop a mail

        Thanks man for your support

  51. Hi Greg and thank you for posting this it’s a major help.
    I wanna ask a few things if its okay with you

    1. Can I sell the stuff if I’m affiliate with Amazon which is the official seller for the brand?

    2. Can I pick a domain name that contains the brand name I’m going to be reviewing? Because I’m thinking of doing a review site about a particular earphone brand that I truly love.

    Thank you so much once again!

    1. 1. Yes, but Amazon is a great seller so affiliate marketing usually works best.

      2. Yes, love that domain name idea. Just find something people are searching for using the keyword tool from Adwords (it’s free)

  52. Great post! One suggestion: Regulations. FTC requires a disclaimer these days that you have an affiliate relationship with the companies you are reviewing.

    Well-written post otherwise.

  53. Realistically, how much traffic would you expect from a decent review site reviewing just about anything tech, to get in the first 2 months of launch? Would the average amount of ad referral money generally outweigh the costs of keeping the website up ($14.95 or £9.52 per month with hostgator) in the first few months? Or does it have to be a full on investment where you have to wait for a year to get any decent number of pageviews? I want to get into review blogging, but I’m really unsure as to the odds that it will work out, instead of me just wasting about £120 for a years hosting then realising it was a stupid idea in the first place… So what are the success rates? Realistically? Thanks.
    Please reply soon!
    James Balazs

    1. realistically James? pretty low

      it takes time to:
      rank for keywords, build backlinks, etc
      create social proof
      develop your content

      if you work hard at this and are a natural networker i’d put you at minimum 6 months before profit.

      but once you’re going the hosting fees will be nothing 🙂

      to start a blog check out this Dear Blogger guide

    1. Hey Gossipo. Do you know IMDb? They earn through ads, subscription fees, and promotional photo uploads. Amazon affiliates could work too. I don’t know for sure, but I think if you’re clever you can earn this way 🙂 Hope to see ya back.

    1. Hey Freedom,
      Let me know if you have q’s as you do the work. And definitely start small without worry how far you’ll get. The presence of huge sites can really intimidate us from starting our own operations but in my opinion that’s nonsense.
      Thanks for commenting,

  54. Hi Greg,
    Great Article, I wondered how Review sites were able to earn $$ .. 😮
    I love your Step by Step guide and I’m gonna start planning to build and launch my first review site. I’ll let you know then.
    Thank you!

  55. Great guide on making a review site and making money from it. I have tried to make a review site many time, but I failed every time just because the topic which I had selected were profitable one, but I wasn’t passionate about it so I lost interest. One of my review blog is

    BTW Greg, Do you have a review blog yet? If so, would you mine to share it with me?

          1. Hey Greg, thanks for putting together all the information above.
            In the post you mentioned to enroll into an affiliate which do you suggest is the best and how to enroll in it.



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