Blogs that appear trustworthy are always more profitable. Images are a big part of appearing trustworthy. Adding 2+2 here we can see that the right images can make your blog more profitable. So how do we choose profitable images? In this post I’d like to show you three types of images which can be profitable and three types which are not. Will this make you change your blog’s images?
I really don’t mean to offend any current image strategies here – I just want to make sure you have one.
Cheap images kill blogs
Let’s start with the bad, then move to the good.
First off, poorly chosen images can stop people from reading your words and kill your blogging efforts. I know this might seem like a no brainer but it’s just one of those things we all mess up.
Poorly chosen images can be:
- Boring stock photos
- Photos of models
- Images that are too dark or just really badly aligned or cropped
As I said, these images can prevent people from reading your words. Why? Because people are quick to judge blogs and use images are a primary tool for judgement. Both 1 and 2 above make your blog look cheap while #3 makes you look unprofessional. Ask yourself…How many blog posts around the web have you read all the way thru when the images looks off?
If these are the kind of images you have on your blog, and I would either 1. replace them with meaningful person photos or 2. just delete them.
It’s not going to be the end of the world if you keep them up and you may feel like you have more content doing so (which you do) but this won’t increase your blog’s profitability any time soon.
So what are “better” more profitable images?
The goods news is that there are plenty of good images around the web you can use. Double that good news with the fact that you don’t need to be a photoshop savvy photographer to use them, largely because WordPress has cropping and enhancement tools built in.
From my past experience, here are three solutions to improve your images. I’ll put the most profitable image strategy last and drop in a few examples too.
Profitable image ideas
Massive photographs from nature are almost always a win. Nature conveys positive emotions to our brains and it’s not hard to relate general blog topics to photos from nature. A good, well display image of nature conveys class and can garner respect for your topics. Take them yourself or use free images from Wikipedia or Google Images. Just make sure it’s copyright free before using.
See inspiring nature shots at pickthebrain.com
2) Personal photographs
Let’s say you’re a food blogger, a fashion blogger or a travel. Professional personal photographs of your subjects are the ultimate way to say you know what you’re doing. These gripping photographs incite the kind of comments and shares we bloggers drool over.
Find professional personal photographs at pinchofyum.com
If nature and personal photographs don’t suit you and your blog (which is fine) I’d recommend replacing your top-o-the-post image with an ad from Google Adsense or another network. As you can see I use this method here now and can say it’s a decent time-saver not having to mine for the perfect image which might just confuse people. Plus, as your blog gets thousands of pageviews the clicks on this type of ad add up towards a monthly paycheck. Lastly, these images are naturally relevant to content as Google does the work choosing relevant images for its ad publishers. Win-win-win.
Another blogger who uses ads instead of images is dailyblogtips.com
Note: Aside from this list images you create like eBook covers or little advertisements to represent your work are obviously great too and can definitely increase your revenue over time.
In this video, I show you how to use the third method by inserting an Adsense ad in every post on your blog.
What’s your image strategy?
Have you put much thought into the images displayed around your blog? If not, nows the time to. Please drop your thoughts below in the comments. Believe me, putting some thought into images upfront can make your life easier as your blog grows.
Let me know what your image strategy will be from now on!